Sending 250,000 multi-coloured ’superballs‘ bouncing down the streets of San Francisco may seem the strangest way to do this, but that’s exactly what Danish director Nicolai Fuglsig did for the BRAVIA commercial in July this year. San Franciscans have seen some unusual things in their time, but even this gave them something to talk about. And we’ve got the feeling that this commercial is going to do exactly the same thing.